MU CHUAN acquired a turnover of more than 100 million dollars within three months after its foundation.
A challenge for the position of “the first brand in the all-round beauty and healthcare field”
Purification, Anti-aging, Online to offline, Cross-border e-commerce
MU CHUAN held the 1st Outstanding Performance Awarding Ceremony and New Products Presentation today at the hall of the Taipei International Convention Center. It shared the marketing and practical cases with the “MU CHUAN Sailing with a Dream Soaring on the Sky” as the core, and communicated the development and vision of its business to more partners during the activity. The Purification and Anti-aging series, including the Functional Plant, H.FOOD with apple blueberry fibers, Golden Ginger Beverage, and Pumail, were the focus in the presentation of new products. MU CHUAN was committed to becoming the first brand in the all-round beauty and healthcare industries. It official introduced an omni-channel platform integrated with the global networking solution, cross-border e-commerce, and O2O to create a three-win situation for the consumers, dealers, and suppliers.
MU CHUAN has sincerely contributed to the society and provided premium products for the consumers since its establishment. The bright brand spirit of the company is highly recognized by the consumers. A series of new products were introduced during the activity. All the processes including production, R&D, quality control, and after-sale services are comprehensively integrated and planned. All of the products pass the SGS testing and none of them contain any heavy metals or Western medicine. Consumers can enjoy them without concern in the time when food safety issues were disclosed one after another.
MU CHUAN applies unique marketing strategies. It introduces premium brands and sells the products that consumers love. The global networking and cross-border e-commerce platform is implemented to develop the Asian market and accomplish internationalized deployment. In addition to the product series under the brands of Idol Beauty, Day More Stone Spa, and Mu Chuan, it is planning to work with other strategic partners and establish cross-industry alliances to introduce more excellent commodities and special offers in favor of the consumers who shop through the mall. A comprehensive omni-channel will be built on the platform of the mall to integrate online and offline business, create more opportunities, and optimize the sale of products.
To facilitate continuation of positive power and gathering of elites that will never end, MU CHUAN invested resources during the activity for the harmony of the society and purification of the thought. It sponsored the Bird and Water Dance Ensemble and offered the grant-in-aid to the students from low-income families. Child welfare and disadvantaged minorities are the major points of the MU CHUAN in the charity and public service activities, too. By taking an initial action, it hopes to accomplish local care of the disadvantaged with the resources of the public. MU CHUAN has never been left behind to show its love of the people. It maximizes the benefits, takes care of the disadvantaged groups, and invests more resources for society.
MU CHUAN builds its cross-industry reputation and effectively upgrades the international leading position of the industry through this 1st Outstanding Performance Awarding Ceremony and New Products Presentation. In addition to the important impact and meaningful milestone for MU CHUAN, the activity announced that MU CHUAN would officially set forth from Taiwan to the world. It will deploy into the global market, create a perspective that has never been expected, and communicate its vision to more consumers
More media reports:
Economic Daily Newspaper https://goo.gl/AWdcsc
Century Taiwannews https://goo.gl/19Euj3
Christian Daily Newspaper https://goo.gl/EkUCJW
The Commons Daily https://goo.gl/5ESwMM
PC Home https://goo.gl/RjyWaJ
PC Home https://goo.gl/4Cpd0H