Congratulations! MU CHUAN is recognized by the Economic Daily Newspaper in its broadened news report. The MU CHUAN folks should share it and witness our honor!
Day More Integrated O2O Platforms to Develop MU CHUAN Direct Selling Business
With the development of the Internet technology and e-commerce, the O2O business model is becoming a mainstream in the Internet. Day More, a company focusing on the health and beauty industries, has developed skin care, perfume, and cosmetic products for many years. The Group has its own online malls, private brands (Day More Stone Spar and Idol Beauty), and physical shops. It recently founded MU CHUAN for organization of the marketing activities. It uses physical shops to provide experience service and help its members shop in the Internet mall to save time and money by closely connecting the O2O business model with the membership system of the direct selling business. Premium commodities are communicated to the consumers through word-of-mouth marketing. It also builds a platform to help more people start their business and march toward success. The successful business model is highly recognized and becomes a focus after it has been introduced to the market.
Niu Yan-Yan, the President of Day More, has operated direct selling business for 10 years. She said that starting a direct selling company needs much bravery and determination. Direct sale is a business model with humankind as the core. Acting as a direct selling dealer before, she understands the difficulty of the business and the importance of the corporate integrity and sustainable development. With the original intention to help others succeed, Day More will continuously develop resources and share them with the dealers. It will lead MU CHUAN to take a root in Taiwan and develop the Asian market, and work closely with the dealers to create a direct selling brand name based on Taiwan.